New & Off-Plan Projects in La Mer
La Mer’s off-plan pipeline centres on Port de La Mer and the wider Meraas beachfront masterplan, where new-launch buildings continue to release low-rise apartments and penthouses along the marina and open sea. Off-plan buyers benefit from construction-linked payment plans, pre-launch pricing ahead of handover and, in several releases, post-handover instalments that extend payments beyond completion. As Dubai’s off-plan segment recorded double-digit annual price growth into 2026, early entry into La Mer’s remaining waterfront plots has become one of the more scarcity-driven investment cases on the Jumeirah coastline.
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La Mer Real Estate: Prices, Payment Plans & Property Types
Prices & Payment Plans in La Mer
La Mer trades in the same premium bracket as Palm Jumeirah and Jumeirah Bay Island, with price per square foot sitting above the Dubai Marina and Downtown Dubai benchmarks due to its low-rise density and direct beach frontage. As of 2026, most active launches in the wider La Mer masterplan are structured around construction-linked payment plans, typically requiring a down payment followed by instalments tied to build milestones, with a smaller balance due on handover or, on select projects, spread across a post-handover period. Buyers should budget for the Dubai Land Department's 4% transfer fee in addition to the agreed purchase price.
New Launches in La Mer 2026
New-launch activity in La Mer is concentrated within Port de La Mer's remaining plots and adjacent Meraas releases, where units are marketed on an expression-of-interest basis ahead of formal launch. Several of these are first-to-market for their respective towers, giving early buyers access to lower entry pricing before the standard construction-linked schedule takes effect.
Apartments, Villas & Townhouses in La Mer
La Mer's residential stock spans one to five-bedroom apartments and penthouses across Port de La Mer's low-rise buildings, three to five-bedroom townhouses in the Italian-inspired Sur La Mer, and standalone villas on La Mer Maisons' private island. Unit sizes range from compact one-bedroom layouts to four-bedroom apartments exceeding 300 square metres, with several buildings offering branded or design-led finishes.
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About La Mer
La Mer is a beachfront district in Jumeirah 1, developed by Meraas under Dubai Holding Real Estate and now operated by Merex Investment Group. Construction began in 2015, and the destination has grown into sub-communities—Port de La Mer, Sur La Mer, La Mer Maisons and the redeveloped J1 Beach—set on a peninsula between Pearl Jumeirah and Jumeirah Bay Island. Port de La Mer's marina alone holds more than 190 berths, making La Mer one of few Dubai addresses combining a beach, a marina and low-rise streets in one freehold community.
Life in La Mer moves at the pace of the shoreline. Mornings begin with a walk along sun-bleached boardwalks before the cafes of The Wharf open, while evenings shift towards J1 Beach, where licensed restaurants and beach clubs line a 500-metre strip of sand. The Mediterranean-inspired architecture—terracotta rooflines, whitewashed stonework and pastel facades—gives the streets a village-like character distinct from Dubai's towers, whilst Port de La Mer and Sur La Mer residents step onto private beach frontage from their own buildings.
La Mer sits within the same premium tier as Palm Jumeirah and Jumeirah Bay Island among Dubai's beachfront addresses, commanding pricing above the citywide average while offering more low-rise stock than either neighbour. Downtown Dubai and Sheikh Zayed Road are a short drive away, and City Walk sits immediately adjacent. The area draws international investors, second-home buyers and relocating Jumeirah families, and with Dubai's luxury segment forecast to grow three to five percent through 2026, scarce waterfront plots support long-term appreciation.
La Mer Key Facts
Master Developer
Meraas (Dubai Holding Real Estate), operated by Merex Investment Group
2015
Launch Year
190+
Port de La Mer Marina Berths
Distance to Downtown Dubai
Approximately 12 kilometres (fifteen minutes by car)
La Mer Location
Easy Access to Dubai’s Key Destinations
La Mer occupies a central stretch of the Jumeirah coastline, roughly 12 kilometres from Downtown Dubai, with direct access onto Jumeirah Beach Road, Al Wasl Road and, via a short connecting drive, Sheikh Zayed Road (E11). Dubai Metro's Red Line serves the area through Financial Centre and Emirates Towers stations, connected onward by RTA bus routes 9 and 88, while the Dubai Ferry links La Mer to Dubai Marina and Al Ghubaiba by sea.
- Downtown Dubai and Burj Khalifa—fifteen minutes
- DIFC—fifteen minutes
- Dubai International Airport (DXB)—fifteen to twenty minutes
- Burj Al Arab—twenty minutes
- Mall of the Emirates—fifteen minutes
- Dubai Marina and JBR—twenty to twenty-five minutes
- City Walk—immediately adjacent
Why Invest in La Mer
Growth Forecast
Dubai's prime residential segment, of which La Mer forms part, is forecast to grow three to five percent through 2026 as the market moves into a more measured, selective phase after the rapid gains of 2023-2025.
Rental Yield
Gross rental yields on La Mer's waterfront apartments typically range from 4-6%, in line with other established prime beachfront addresses, with individual units in higher demand buildings occasionally trading above this range.
Infrastructure Drivers
Proximity to Sheikh Zayed Road, Dubai International Airport and the ongoing J1 Beach redevelopment continue to reinforce La Mer's position as a destination address rather than a purely residential postcode.
Capital Appreciation & Income Profile
As a low-density, freehold beachfront community with a fixed coastline and no further land reclamation planned, La Mer combines steady rental income with the kind of supply-constrained capital appreciation typically associated with Palm Jumeirah and Jumeirah Bay Island.
Infrastructure and Everyday Life in La Mer
La Mer combines a resident population with a steady flow of visitors drawn to its beach, dining and retail offering, giving the community a livelier everyday rhythm than most purely residential Dubai districts.
Things to Do
La Mer’s boardwalk and The Wharf promenade anchor day-to-day life, with Laguna Waterpark and Roxy Cinemas drawing families year-round. J1 Beach, the redeveloped southern stretch, adds twelve licensed beach clubs and restaurants along a 500-metre shoreline, while Sirene Beach by Gaia, the FACT award-winning venue curated by chef Izu Ani, is billed as the world’s largest beach club. Port de La Mer’s marina, with over 190 berths, gives residents direct access to boating and watersports.
Education
Families in La Mer are within a short drive of Jumeirah Baccalaureate School, roughly 1.2 kilometres away, and Jumeirah English Speaking School’s original Jumeirah campus, which follows the National Curriculum for England and has held an Outstanding KHDA rating since 2010. Latifa School for Girls and several nursery operators serve the wider Jumeirah 1 area, covering Foundation Stage through secondary years for English-medium and IB pathways.
Healthcare
American Hospital Dubai operates a Jumeirah satellite clinic on Al Wasl Road offering family medicine, paediatrics, dermatology and diagnostics, a short drive from La Mer. Medcare Medical Centre Jumeirah adds cardiology, obstetrics and gynaecology, and general practice services nearby. For inpatient and specialist care, American Hospital Dubai’s main Oud Metha campus, a 254-bed facility and a member of the Mayo Clinic Care Network, is around fifteen minutes away by car.
Where to Dine Out
J1 Beach carries La Mer’s most concentrated dining strip, led by Bâoli Dubai’s Japanese-influenced menu, the Italian beach house Gigi Rigolatto and the Latin-inspired Gitano. African Queen brings French Riviera classics such as salade nicoise, while Ninive Beach serves Lebanese, Iraqi, Turkish and Moroccan dishes in a Moroccan-styled setting. Away from the beach clubs, The Wharf’s retail strip and City Walk’s restaurant row extend the choice to casual cafes and international chains.
Best Places for Shopping
The Wharf, La Mer’s original retail boardwalk, mixes beachwear boutiques and casual dining along the waterfront, while Gigi Rigolatto’s concept store adds over forty international beachwear and accessory brands at J1 Beach. City Walk, immediately adjacent to La Mer, provides a larger retail environment of fashion, homeware and dining outlets, and Galleria Mall on Al Wasl Road covers everyday shopping and services a short drive from the community.